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Written By Ashly Dominic on Wednesday, October 16, 2013 | 10/16/2013

Getting Start With SEO(Search Engine Optimaization)

Learn IMRI's scientific approach to Search Engine Optimization (SEO) including keyword research, competitive analysis, information architecture, pre-site audit, html optimization, seo content writing, link baiting, seo tools, universal seo, mobile seo, advanced social seo strategies, reporting, and highly-relevant, proven link building tactics; plus get certified in Search Engine Optimization (SEO) for better career and business prospects!

SEO Basics

SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.

  • Create unique, accurate page titles
  • Make use of the "description" meta tag
  • Improving Site Structure
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Optimizing Content
  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately
  • Dealing with Crawlers
  • Make effective use of robots.txt
  • Be aware of rel="nofollow" for link 
Create unique, accurate page titles

A title tag tells both users and search engines what the topic of
a particular page is. The <title> tag should be placed within the
<head> tag of the HTML document . Ideally, you should create a
unique title for each page on your site.
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a
large selection of vintage and modern baseball cards for sale. We also offer
daily baseball news and events in">

Make use of the "description" meta tag

A page's description meta tag gives Google and other search
engines a summary of what the page is about  Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Google
Webmaster Tools provides a handy content analysis section that'll tell
you about any description meta tags that are either too short, long, or
duplicated too many times (the same information is also shown for
<title> tags). Like the <title> tag, the description meta tag is placed
within the <head> tag of your HTML document.

<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a
large selection of vintage and modern baseball cards for sale. We also offer
daily baseball news and events in">

Improving Site Structure

Simple-to-understand URLs will convey
content information easily
URLs are displayed in search results
with the URL listed under the title and snippet.Creating descriptive categories and filenames for the documents onyour website can not only help you keep your site better organized,but it could also lead to better crawling of your documents bysearch engines. 
            Also, it can create easier, "friendlier" URLs for thosethat want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.URLs like can be confusing and unfriendly. Users would have ahard time reciting the URL from memory or creating a link to it. Also,users may believe that a portion of the URL is unnecessary, especially if the URL shows many unrecognizable parameters. They might leave off a part, breaking the link.Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would

Make your site easier to navigate

   The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger
picture of the site. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page
(your root page) to a page containing more specific content. 
                             Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages

Optimizing Content

Create a naturally flowing hierarchy
creating complex webs of navigation links, e.g. linking every page on your site to every other page
going overboard with slicing and dicing your content (so that it takes twenty clicks)
Avoid: Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure.
Use mostly text for navigation

Avoid:Glossary Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. having a navigation based entirely on drop-down menus, images, or animations - many, but not all, search engines can discover such links on a site, but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site.

Offer quality content and services

Interesting sites will increase their
recognition on their own (1) A blogger finds a piece of your content, likes it, and then references it in a blog
post. (2) The Google AdWords Keyword Tool can help you find relevant keywords on your site and the volume of those keywords.
Anticipate differences in users' understanding of your topic and offer unique, exclusive content Creating compelling and useful content will likely influence your website more than any of the other factors discussed here Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without
quality content. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword (2). Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site

Write better anchor text

Suitable anchor text makes it easy to convey the contents linked This text tells users and Google something about the page you're linking to. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about

Optimize your use of images

Image-related information can be provided for by using the "alt" attribute Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take advantage of. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason (1). Why use this attribute? If a user is viewing your site on a browser that doesn't support images, or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier
for image search projects like Google Image Search to better

Use heading tags appropriately

Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important . Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content,making it easier for users to navigate through your document.

Make effective use of robots.txt

A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site (1). This file, which must be named "robots.txt", is placed in the root directory of your site  You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt.

Be aware of rel="nofollow" for link 

Combat comment spam with "nofollow" Automatically add "nofollow" to comment columns and message boards A comment spammer leaves a message on one of our blogs posts, hoping to get some of our site's reputation. Be aware of rel="nofollow" for links Dealing with Crawlers It can present a challenge to try to ensure an actual person is leaving the comment. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment  areas on pages are highly susceptible to comment spam (2). Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guestbooks, forums, shoutboards, referrer listings, etc. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of yourown site. The Webmaster Help Center has more tips on avoiding.

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